Luhr Jensen, the son of German immigrants, started the Luhr Jensen Lure Company in 1932 and later he was joined by his sons with this company headquartered in Hood River Oregon. Mr. Jensen retired in 1950 and his sons ran the company till it sold to Rapala in 2006. Some iconic baits and great success was realized during this companies run and they built some really great crankbaits that are still around!
I grew up with Luhr Jensen crankbaits. I caught my first steel head at the mouth of the Klamath River trolling hot shots at the mouth. I remember buying my first krockidile spoons at Sommes Bar California and catching Steelies as a third grader with my dad and his buddies at the mouth of the Salmon river where it dumps into the Klamath. Luhr Jensen where I grew up was synonymous with great tackle and baits. Luhr Jensen crankbaits are tops in the cranks world.
I first saw the silver Kwikfish showing up on the Rogue River (my home waters) back in the 90’s. Lots of drift fishing with drift boats here and trolling a Kwik fish as you fished the hole behind the boat is a mainstay for guide boats ever since. I have seen more hook ups on this hard bait for salmon than any other. You hit this water now during the summer and or winter runs and you will see this bait trolling.
I did not really start fishing bass seriously till later in life when I moved away from the Pacific Northwest, but I can tell you the Speed Trap is a solid square bill and the Hot Lips is one of only two deep diving baits in my boat tackle box. These cranks catch fish!
Some of the best Luhr Jensen crankbaits include (click crankbait below to learn more):