Jim Bagley founded Bagley Lure Company in Florida in 1954. In 1960 he energized the brand with the emerging technology of new balsa wood crankbaits. Bagley baits were re-known for quality through 1980 when Mr. Bagley retired and sold the company.
The company went through some struggles and various owners until 2010, when Jarmo Rapala (former CEO of the Rapala corporation) purchased what was left of the Bagley Lure company. Thanks to Mr. Rapala, the brand and fishing products are going vertical again secondary to improved company operations and modernized manufacturing. Bagley has been brought back to its former glory.